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Carrefour Zapping

how to brief the corporate strategy to 8500 workers on the floor

About the Project

Carrefour had a problem. They needed to explain their many strategy orientations to the field. and on the field, they don’t really have the time to read guidelinesĀ orĀ listen to corporate. The solution? We created the “Carrefour Zapping”. An internal news channel explaining on a very funny way all changes the managment of the warehouse had installed. Result : 8500 people, briefed in just a couple of days in a very funny way.